Keyword Cannibalization: What Is It and How to Fix It for Better SEO
Introduction
Keyword cannibalization occurs when multiple pages on a website compete against each other in search engine rankings for the same or similar keywords. This situation confuses search engines, making it challenging to determine which page should rank highest for a specific keyword. As a result, the affected pages often end up with lower rankings, decreased organic traffic, and diminished SEO effectiveness.
Keyword cannibalization can manifest in several ways:
1. On-Page Cannibalization: This happens when different pages on the same website target the same keyword without a clear hierarchy. For instance, if you have two blog posts optimized for “best SEO practices,” it can lead to cannibalization.
2. Off-Page Cannibalization: In this scenario, external factors contribute to keyword cannibalization. It occurs when backlinks from external websites point to multiple pages on your site with the same target keyword.
3. Subdomain Cannibalization: Subdomains can also compete for keywords with the primary domain. For instance, if you have a blog hosted on a subdomain and optimized for the same keywords as your main website, cannibalization can occur.
Navigating the complex terrain of SEO, especially in the face of challenges like keyword cannibalization, demands expertise and precision. At SFWPExperts, a prominent website design company and web design service provider, we specialize in unraveling SEO complexities. Our seasoned professionals are here to guide you through the intricacies of keyword strategy, ensuring your website rises above the competition.
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